That’ll be table stakes. It’s advantage will be its people.

This video is the anthem spot for the new brand we created, and a bit of a love letter to Allina employees, patients and the surrounding community. To tell folks that Allina sees the potential in each and every one of us. Even when we forget it's there.

We also helped Allina develop new lines of business, a new customer journey, a new way to approach their digital strategy, and some thinking around how their clinic spaces are designed.